About us

BYP Group comprises three core consultants: Jackie Bailey, Hung-Yen Yang and Sarah Penhall. We also work with colleagues from other disciplines to deliver solutions for our clients. We started working together in 2010 and formalised our partnership in 2015.

Jackie Bailey, Principal

Specialist Interests: Policy, Research and Strategy in the Government and Not-for-Profit Sectors

Jackie is a researcher, writer, evaluator and policy adviser, with 14 years experience in the Australian government and non-profit sectors. She has worked in executive policy and research roles for the Department of the Prime Minister and Cabinet, the Department of Health and Ageing and the Australia Council for the Arts. Jackie has a University Medal, BA (First Class Honours) from the University of Queensland and a Postgraduate Diploma in Digital Media from the University of Melbourne.

In her research and evaluation work, Jackie uses a combination of desk research and literature reviews, qualitative interviews, focus groups, questionnaires and surveys. She has interviewed hundreds of people over the course of numerous evaluations and research projects. She has also worked extensively with statistical reports and designing data collections and evaluative frameworks.

Jackie is experienced in social policy, aid and development. Jackie was the Deputy Chief Negotiator of the Peace Monitoring Group in Bougainville, Papua New Guinea in 2002, an International Election Observer in the Solomon Islands in 2001, and adviser to the Australian delegation to the UN from 2000 to 2002. Jackie advised government on a range of social policy issues during her time in Canberra. She taught Australian foreign policy at the Australian National University and was shortlisted for the Rhodes scholarship for her work on refugee policy.

Jackie is an accomplished writer and documentary maker. She has been published in the Sydney Morning Herald, peer-reviewed journals International PeacekeepingAustralian Journal of Human Rights, Mots Pluriels and Cultural Trends, and arts industry publications Arts Professional UK and ArtLook. Jackie has been awarded Screen Australia documentary funding, a UNSW Research Excellence PhD scholarship in creative writing, and a Varuna Writers Centre fellowship for her creative work. She is a professional member of the Social Impact Measurement Network Australia, the Alliance for Useful Evidence (UK), the Global Values Exchange (USA), Social Impact Network (USA) and has facilitated and presented at a number of conferences including the Australasian Evaluation Conference, the Public Libraries Association Annual Conference and the Global Conference on Storytelling.

Hung-Yen Yang, Principal

Specialist Interests: Business Development and Industry Analysis for the Creative Industries

Hung-Yen (“Yen”) is a business consultant, cross-media producer, researcher and media writer, with 20 years experience in the private sector, IT and screen industries. He has a BA (Hons)/LLB from the University of Sydney where he studied quantitative social research methods in Psychology, and a Postgraduate Diploma in TV Producing from the Australian Film Television and Radio School.

Yen consults to the creative industries, providing business advice, conducting industry analysis and research. He has interviewed hundreds of stakeholders and artists over the course of numerous projects. Yen has worked extensively with financial and statistical data and documentation, and qualitative and quantitative methodologies.

Yen is a business development specialist. He has worked for companies including SPSS/IBM and Gartner, and has frequently set sales records where he has worked. Yen has also coached staff in business development and run numerous seminars on a national basis.

Yen regularly advises on product development, IP exploitation, growth, strategy, profitability, sales and income stream diversification. In his business consulting, Yen uses a combination of business diagnostics, workshops and consultation to uncover issues and provide business owners with practical solutions.

As a screen producer, Yen was awarded Screen Australia funding for his feature screenplay, and raised $US 4 million at the world’s film markets, including pioneering deals with the People’s Republic of China (PRC).

Sarah Penhall, Principal

Specialist Interests: Research, Strategy and Evaluation in the Arts and Creative Industries

Over the last 12 years Sarah has worked for numerous arts based organisations in the UK and Australia. She has also worked for government in a number of social policy, project management and grant-making roles. Sarah has a particular interest in working with organisations which promote young people’s participation in the arts and social life and those traditionally excluded from participation. In addition to her work with Arts Centre Melbourne, she has worked with National Theatre of Great Britain, Creative Partnerships UK, the Anne Peaker Centre for Arts in Criminal Justice, and Sing Up, the UK government’s flagship program for promoting singing in schools.

Sarah has presented at a number conferences and seminars, including the Fundraising Institute of Australia, the University of Melbourne Cultural Development Network, Deakin University Arts Participation Incubator and the Department of Education and Early Childhood Development Strategic Partnerships Network (Vic) for the Arts.

In 2011 she received the Betty Amsden Scholarship for Leadership in Arts Management. Sarah’s research interests include diversity in the arts, families and the arts and arts impact measurement and evaluation. Most recently at Arts Centre Melbourne she was responsible for advising on fundraising strategy, major fundraising pitches and developing an evidence base to support this work through evaluation.

Jessica Coates, Senior Associate 

Specialist Interests: Copyright and Internet Law, Intellectual Property in the Public Realm

Jessica Coates is a copyright and internet law specialist, with 14 years experience in Australia and internationally. She is recently returned from San Francisco, where she held a senior leadership role in the international copyright non-Profit Creative Commons. With a Master of Laws in copyright and internet law, Jessica has worked in communications and broadcasting policy across the public, private and non-profit sectors. In that time she has had roles as a policy analyst, project manager, community manager and senior strategist.

Jessica’s particular specialties are open licensing models, digital copyright for the education and collection sectors, internet business models for emerging economies (eg Africa, Asia-Pacific, Latin America) and user licensing agreements. Jessica is also the Global Network Coordinator of Creative Commons.

Roanna Gonsalves, Research Associate

Roanna Gonsalves is a writer and researcher, with 19 years experience in the arts and media. She is a highly experienced interviewer as a journalist, a market researcher, and a social science researcher. She has interviewed hundreds of people from all walks of life, including Bollywood film stars, prize-winning authors, emerging and established artists, computer scientists, publishers, booksellers, literary agents, actors, directors, and producers. Roanna was awarded the Prime Minister’s Australia Asia Endeavour Award 2013-14 to continue her fieldwork in India, for her PhD (UNSW continuing). She has a BA and MA in English Literature (Bombay University), a second MA in Professional Writing (UTS), a Graduate Diploma in Social Sciences (UNSW), and a Diploma in TV Production (North Sydney). Her PhD dissertation is an empirical study of how writers create themselves and are created by the literary field in contemporary India.

Roanna’s scholarly peer-reviewed work has been published in international journals such as the Journal of the European Association of Studies on Australia, Text, as well as in edited collections such as Collective Creativity: Collaborative Work in the Sciences, Literature and the Arts (Rodopi, 2011); and The Handbook of Research on Creativity (Elgar, Forthcoming 2014).

Roanna has been awarded an Emerging Writers Grant from the Australia Council for the Arts, an Australian Postgraduate Award and a Faculty Award for top ranked applicants, a Dean’s Student Leadership Award, and a Varuna Writers’ Centre Fellowship, among other awards. Her work was long-listed for the Australian Vogel Literary Awards (2009).

Roanna’s interdisciplinary research interests include the sociology of cultural production, creativity and creative labour studies, the cultural anthropology of new media, postcolonial literature, transnationalism, and multiculturalism. She is the founder and moderator of the South Asian Australian Writing Network (SAAWN). Roanna’s creative work has been performed and published across various media, including most recently in Only Connect (Brass Monkey Books, 2014), a collection of short stories by writers from Australia and India, about the way technology impacts our lives.

Marc Llewellyn, Research Associate

Marc is a researcher and professional writer who has worked in the media and in consultancy for more than 20 years. He has highly developed skills in writing, interviewing and desk research (including freedom of information research and literature reviews) and has won several awards for his work. Prior to his work in policy research, he was a staff journalist with the Sydney Morning Herald and then a freelance writer.

Mark has a Bachelor of Arts (Hons), University of Sunderland, a Master of Arts (Journalism) University of Technology, and a Master of Applied Social Research, Macquarie University. He is an experienced research and evaluation consultant in the fields of education and training, the non-profit sector, community health, sustainability, tourism and the arts. His core competencies include qualitative research, workshop facilitation, program evaluation, literature reviews, focus testing and report writing. Recent projects include evaluations for Beyond Blue, Aboriginal Health and Medical Research Council, Barnardos, NSW Environment Protection Authority and the Australia Council for the Arts.

Louise Kate Anderson, Administration Assistant

Louise is an arts administrator and project manager who also undertakes freelance activities including photography, graphic design and social media management. She is associate partner at the Artist-Run-Initiative, the Big Fag Press, secretary at Runway Australian Experimental Art and has recently worked full time at Sculpture by the Sea in exhibition coordination.

Louise has worked on graphic design projects including the University of Sydney’s Alcohol Awareness Kit (2012), the Yeomans Project at the Art Gallery of NSW (2013) and Green Bans Art Walk (2011) for which she was also project assistant. She has had photographs featured in Art Monthly’s 250th Edition, and was commissioned to photograph the covers of City News and City Hub newspapers (2011), and Wentworth Park annual catalogues for the last three years. Louise holds a Bachelor of Design (Hons) and a Bachelor of Arts in International Studies from the University of Technology, Sydney.