When I talk about evaluation (to anyone who will listen to me ramble about it – mostly social and health workers, mental health programmers and arts professionals), I describe the impact of an experience or program in terms of how it affects an individual’s:
- heart (their emotional response)
- mind (the person’s intellectual and attitudinal change)
- body (behaviours – what the person does)
- spirit (aesthetic change, unitary change – i.e how all the changes coalesce to change a person)
- world (social, community and cultural change which results from the program or experience)
Sometimes evaluation can scare people with its academic language. Of course it is important to have theoretical rigour. We can have this, and still use a language and framework that makes sense to people intuitively.
I am not much of an illustrator, so here it is in smart art! It’s a work in progress…but hopefully the model can help if you are trying to conceptualise and articulate the impact of what you or your organisation does, and then evaluate that impact.
Hearts and minds, people. Hearts and minds.